Organization of the official press office work for "Runko Group"
In May 2018, the 4D Agency team started working on PR support for one of the largest companies in the timber industry in the North-West region - Runko Group, with the goal of appearing in the public field of information about the organization, creating an image of the market leader and industry expert.
A promotion strategy was developed for the company with the competitive analysis, possible newsworthy information, detailed positioning and information materials, tactical plan of the communications.
In 2018-2019, the 4D Agency team was releasing news regularly, initiating additional comments and interviews with the head of Runko Group, organizing participation in special projects, and conducted a press-tour on the company's plant.
- Monthly publications about the company in key regional business, public and industry media and making the general manager an expert of timber industry.
- Monthly publication targets have been reached: 10 or more publications have been published in the media every month.
- The target range of publications per year (12 months) was 100-250 publications.
According to the results of 8 months of 2018: 114 publications were published in online and print media.
By the end of 2019: 136 news were published in online and print media.