PR is an effective tool in promoting a company, creating its positive image and buliding its reputation among target audiences, therefore increasing loyalty of such audiences to the brand.
In order to achieve good results it is necessary to implement a strategic approach to solve communication challenges. It is vital to conduct the analysis of information and competitive environment, to reveal the strengths and weaknesses of a company or a project, to define communication goals and tasks and target audiences, elaborate and transmit the key messages via necessary channels of communication.
4D provides services for the development and implementation of the PR-strategy with a possibility to engage in communication at any stage of the process within both the framework of one-time PR-support of the event and anti-crisis campaigns, and within the PR subscription service.
If there is no marketing department in your company, 4D offers an Outsource marketing service, which implies a full or a partial handover of marketing and advertising functions to the Agency. We are ready to audit the marketing policy of your company, develop a strategy and supervise its putting into effect, as well as create a full set of activities to promote the company, etc.
With a view to enhancing company promotion and creating a successful image among potential employees, partners, key stakeholders, and for the purposes of stuff adjustment and retention, a strong HR-brand (or Employer brand) is a must.
HR-branding is a complex of activities that create a positive image of an employer aimed at attracting the best talents in the field.
Our experts implement a range of services on the establishment of HR-systems at all stages:
• Company audit and analysis of the current structure relevance and efficiency;
• Formulating recommendations on establishing systematic HR-processes;
• Designing HR-systems and HR-brand and techniques for their implementation;
• Creating a set of activities pertinent to implementation, training, providing consultations and evaluating the efficiency.