Organization of a press event for Peterburgskaya nedvizhimost' company based on the results of the year

On December 12 in St. Petersburg at the central office of Peterburgskaya nedvizhimost' on Ushakovskaya Embankment, the 4D team organized a press event dedicated to the main results on the market in 2023.

Both journalists and key clients of the company were invited to the presentation, and an online broadcast was provided for correspondents from other cities.

The main topics of the speeches of Peterburgskaya nedvizhimost' top managers were:
- 2023 results in the real estate market of St. Petersburg and the Leningrad Region - main figures, comparative analytics, key growth drivers,
- main trends in different market segments and expert conclusions on the results of the year (primary real estate market (apartments), primary country market (cottage settlements), investments in land plots for residential development, apartment market, built-in commercial premises (street retail),
- forecasts for 2024 - pricing policy, expected dynamics of consumer demand and supply, general trends.

Agency Scope of Work:
- Formation of media base for the event;
- Inviting journalists to the presentation of the results of the year in regional real estate;
- Accreditation and coordination of journalists at the event;
- Writing and mailing of announcement and post-materials;
- Initiating publications (TASS, Kommersant SPB, Fontanka.ru, RBC Petersburg, St. Petersburg TV channel, Business FM, etc.);
- Invitation of the moderator - Roman Gerasimov, Head of Information Projects at RBC Petersburg, member of the Union of Architects.

Results:
- 30 journalists were accredited for the event;
- Number of journalists present at the event: 17 journalists;
- Number of publications in the media: 90 publications.