Objective:
Get acquainted with the pool of lifestyle media journalists on beauty topics and present new products from the “Ulybka Radugi” network
About project:
“Ulybka Radugi” is a federal chain of drogeries, the largest in the North-West and the Volga region, the second largest in Russia. At the press breakfast, new products from the Rainbow Smile chain were announced for lifestyle journalists from glossy media.
Results:
- Lady Mail, TimeOut, Marie Claire, The Voice took part in the press breakfast
- 15 publications were initiated as a result of the event in lifestyle media on beauty topics, including 4 publications in print media (Kommersant, RBC Style, Lisa, OK Magazine).
- 98 general MediaIndex*
- Total coverage 5,508,900 people.
*MediaIndex is a Medialogy indicator for analyzing PR effectiveness. The index is calculated automatically using the methodology developed by the Medialogia company. Determined for each object (company, person, brand) in media messages. The value ranges from -1000 to +1000 depending on the tone of the mention. When analyzing a period, the indices are summed up; a high index reflects a positive representation of the object in the media.
