Creating of marketing and communication strategy for the ‘Fanagoria’ wine production company

4D Agency carried out the following works:

Analytical block

• Analysis of the market and competitive position of Fanagoria, incl. by target categories (still wine, sparkling wines, spirits) and target products 2019.
• Information presence analysis (informational activity of competitors, positions in the media field, shares of key players, key speakers, successful and negative (crisis) information cases, information policy (information reasons, level of openness, expert topics)
• Analysis of social media of the company and its’ competitors, review of best practices
• Analysis of the marketing plan and budget for 2018/2019.
• Analysis of promotional and informational materials of the company (texts, videos, press releases, posts)
• Analysis of the commercial function of the company conducted with the involvement of experts of the alcohol market

Strategic unit

• Marketing strategy has been developed for each target product category (still wine, champagne, spirits)
• Brand positioning has been offered
• Promotion strategy has been developed as well as communication strategy for target categories and product lines
• Promotional channels for target product lines and products have been identified.

Tactic unit

• Recommended marketing plan and budget for 2019 have been developed for each target category and product line - advertising, PR, SMM, event. Recommendations for the future period, based on the effectiveness of the channels used.
• A tactical communications plan, a calendar plan, a list of recommended activities, key messages and communication channels for each Central Asia have been proposed.
• Proposals for improving the commercial function of the company have been developed, including a program for motivating the sales team and commercial conditions for working with distributors as well as recommendations for trade marketing.