Organization of the European Day of Languages in Moscow

September 21, 2024, in Moscow, the European Day of Languages event took place, traditionally celebrated annually on September 27.

The event was held simultaneously at two venues: the Liszt Institute | Hungarian Cultural Center and the Cervantes Institute in Moscow.

Specialists from 4D Agency planned, organized, and conducted the festival, covering everything from consulting on venue selection and developing the concept to creating a unified program and registration system for events in Timepad for cultural and language centers of 23 countries.

Backstage: https://4dru.com/attach/%0%.mp4

Scope of Work by 4D Agency:

- Venue selection and preparation: Rental of exhibition, presentation, and audio equipment, furniture; navigation; Wi-Fi setup; additional staff recruitment; security organization.
- Collaboration with country representatives: Gathering activity ideas, creating a unified program, distributing events across venues, organizing online lessons and lectures in Zoom.
- Registration system development: Creating a unified account and individual event pages in Timepad.
- Festival concept development.
- Brand identity update and visual development.
- Templates, designs, and material layouts creation.
- Informational stands: Design and production.
- Advertising and informational material production.
- Game mechanics development: Design and printing of materials for “Participant Passport” and the quest “European Echo of Povarskaya Street: From Arbatskaya to Barrikadnaya.”
- Website creation and content management.
- SMM: VK group administration, content plan development, post writing, design, and publication.
- Copywriting: Press releases and other required texts.
- Media partner search.
- Volunteer coordination: Instruction and on-site coordination.
- Photo and video coverage during the festival.
- Festival video script and production.

Festival Image:

4D Agency updated the festival’s brand identity and developed the key visual, which served as the foundation for further design materials: the official website (https://eur.ru/), venue branding, stands, printed materials, navigation, banners, roll-ups, VK group (https://vk.com/edlmoscow), and Timepad account design.

Format and Activities:
Participation in the festival was free with prior registration.

The festival brought together representatives of European cultural centers and language schools in Moscow, offering a cultural and educational program divided into several key blocks.

The centerpiece was language lessons led by experienced teachers, catering to both advanced learners and beginners. Visitors explored popular expressions in different languages, learned how to fit in at an Irish pub, discovered Polish culinary specialties, and explored how Swedish mentality differs from Russian.

The Speak Dating format helped reinforce new knowledge through small-talk sessions with native speakers of European languages.
Throughout the festival, guests could exchange foreign language books at both venues.

At the Culture Fair, visitors participated in quizzes, sampled national treats, learned about exams and courses, and gathered useful information about the activities of cultural or language centers.

The program was rich and diverse, featuring lectures on European regional languages, a flamenco guitar master class, Italian tombola (lotto), a Swiss documentary on the Romansh language, Polish folk songs, and much more. The European Day of Languages concluded with a vibrant concert by the Golden Horn Wind Orchestra.

Results:

- 23 participating countries;
- 2,200 attendees and visitors;
- +427 subscribers (284 → 710) in the European Day of Languages VK group;
- About 3,000 website clicks to Timepad registrations: 1,193 for the main entrance, 1,739 for program events;
- Many events reached registration limits in Timepad, with around 70% attendance from registered participants;
- 213 Telegram chatbot visits;
- 4 media partners attracted.