Information support for the project “Zimnij Vzvar” in Brusnitsyn Cultural Quarter for Baltika Company
Objective:
Attracting the attention of the target audience to the Zimnij Vzvar tasting venue through announcements placed in media outlets and social networks.
About project:
To promote Zimnij Vzvar at the cultural quarter "Brusnitsyn," the company "Baltika" approached us with a request to organize an area where tastings and sales of their signature beverage would take place. More details about creating the concept and implementing the project can be found here:https://4dru.com/portfolio/baltika_vzvar_event
After launching the platform, we were given the task of announcing the event to draw the attention of the target audience. For this purpose, we selected the most extensive billboard media and New Media (Telegram, VK, bloggers, and online publications).
What did we do?
We gathered input from the client and his wishes, prepared key messages that needed to be conveyed to the audience. Then, we wrote texts for each Telegram channel and media outlet, adapting style and format according to the specifics of each platform.
1. Placement in New Media:
Publications were organized on 15 Telegram channels in St. Petersburg.
- The posts collected over 150,000 views and more than 1,000 reactions.
2. Collaboration with media:
We arranged promotion of the event on key city billboard platforms:
- Announcements were posted on the Fiesta.ru website as well as its Telegram and VK group.
The total reach of these publications exceeded 13,000 users.
By agreement with the editorial team, blogger Gleb Bauer (from Fiesta publication) was invited to cover the event. The final materials were published on VK, Telegram, and YouTube.
Reach of publications involving the blogger exceeded 60,000.
On the urban information portal KudaGo SPb:
- A preview on the site with a reach of over 15,000;
- Inclusion in an email newsletter reaching 90,000 contacts.
- Publications in Telegram, VK, Odnoklassniki.
Total coverage for these placements exceeded 50,000.
All publications complied with labeling requirements. Following completion, analytics were conducted and recommendations provided for future advertising campaigns.
Results:
- 30 publications were placed in media and New Media.
- Reach in media and their resources amounted to approximately 230,000 people.
- Social network publications exceeded 150,000 views and garnered over 1,000 reactions.
