On March 21 and 22, 2018, the IV festival of advertising and marketing services "Silver mercury. north west». The program includes a competition for the best advertising projects, a competition for young professionals "Young mercury", a large business conference, round tables and seminars with leading industry experts. All events will be held at the Vvedenskiy hotel (Bolshoy PR. PS 37).
In 2017, the contest collected more than 150 applications from 50 participants. Projects were presented in 28 categories. The festival jury included more than 25 marketing Directors of major Federal and regional companies. More than 150 applications were submitted for the Young mercury contest, more than 40 cases were solved, and 18 nominees were included in the shortlist, from which 3 winning teams were selected. The business conference gathered more than 400 participants, for which 35 speakers spoke in six thematic sections.
"Every year we try to overtake ourselves and maintain the status of the main industry event in the regional market. And we succeed. In 2017, we received a record number of applications - 30% more than in 2016. Interest in the festival is growing, and therefore, from 2018 we will form shortlists", - said the Chairman of the organizing Committee of the festival "Silver mercury. North-West " Leonid Yakovlev.
Applications for participation will be accepted from January 23 to March 1, 2018 in the following blocks: Event&Promo, PR, Digital, Branding&Design, Creative, Media and advertising campaigns.
Participation in the competition program of the regional stage of the festival is a real chance to assert yourself not only on the regional or Federal, but also on the international market. The winners of the competition will be included in the long list of the Federal "Silver mercury" with the subsequent opportunity to submit their work to the international award the Globes Awards.
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About the festival: Silver mercury has been held in Russia since 2001 with the support of international and Russian industrial associations. Since 2014, the festival presents the Globes Awards Competition, organized by the International Association of marketing agencies (MAAW) and is a selection stage for participation in it.