Every year more and more business forums are held in Russia. The number of companies showing interest in such events is also growing. With proper approach, participation in the exhibition can become a universal marketing tool and help to achieve a number of goals. What are the main functions of exposure?
First of all, it is an effective promotion tool. Participation in the exhibition is a great opportunity to strengthen your image, demonstrate the latest achievements of your company, once again declare yourself and your status to partners and competitors. In addition, exposure is a way to find and attract new partners and customers.
However, it is possible to maximize these functions and achieve the goals set only if you carefully prepare for participation in the exhibition and work correctly during the event. The best solution is to entrust the organization of exposure to professionals.
Specialists of the Communication agency 4D are ready to take control of all technical, organizational and advertising processes related to the company's participation in the exhibition - from creating a project of an exhibition stand with a well-thought-out architecture, a well-developed concept, where each element has its own meaning and functionality, to working with guests and partners, conducting business and cultural events both within the stand and in the program of the entire forum.
A personal manager from the Agency 4D will be constantly on the stand, monitoring all processes and promptly resolving any issues that arise. We accumulate the work of all services and are always in touch with the organizers and all contractors 24/7.
The TECHNICAL COMPONENT of supporting the exhibition, first of all, includes the creation of a concept and design project, as well as the construction of the stand itself, its zoning and filling. Decorative elements, furniture, bar or buffet areas designed by experienced designers will make the stand attractive and comfortable for guests.
Our specialists develop such conceptual solutions that make it possible to distinguish the company from other participants. We can achieve this by knowing modern branding technologies, constantly analyzing current trends and market specifics, using the latest multimedia technologies and organizing interactive zones, and developing various scenarios for communication between visitors and the stand. A well-thought-out technical support for all equipment will eliminate the occurrence of force majeure with sound, light or video.
The ORGANIZATIONAL COMPONENT of exhibiting support begins with the development of the logistics concept. Often it is the problems of logistics they become the main headache for the Exhibitor. With the help of professional support, companies can save themselves from having to spend their own resources to solve them. The personal manager is constantly on the stand, controlling everything that happens and promptly solving absolutely any questions. We accumulate the work of all services and keep in touch with the organizers and contractors in the "24/7"mode.
Work with all technical documentation, as well as negotiations with the organizers and authorized services will also fall on our shoulders.
Using a creative and personalized approach, we will develop a list of measures designed to highlight the client's stand, as well as the mechanics of interaction with participants and guests. This can be a variety of interactive elements and activities, entertainment and cultural programs. Special attention should be paid to organizing business meetings and signing agreements, as well as meeting and accompanying VIP guests.
The ADVERTISING COMPONENT of support includes a set of events at all stages of exposure: from preparatory to reporting. This includes mailing lists and inviting company partners to the exhibition, as well as comprehensive PR support before and during the event. For example, to attract even more attention to the stand, we can organize the distribution of promotional materials or other advertising inside the exhibition space. Or organize a business event within the framework of the stand with the participation of speakers, moderator and guests of the exhibition.
Our Agency also provides design services and production of various printed products and branded business souvenirs of any level-both for ordinary visitors and for VIP guests of the stand. We will take care of the selection and work with promo staff at the stand: hostesses, stand-up artists, translators, waiters and other employees. Accreditation, promo form, and personnel logistics are an important organizational process that has its own subtleties. But with us, companies will not have to spend time to delve into its details. Finally, we are ready to organize photo and video shooting and create report videos about your company's work at the exhibition. The comprehensive support service for participation in the exhibition allows you to focus all the necessary processes in one hand. Whether it's developing a concept, creating an event program, designing booklets or searching for champagne for suddenly arrived high-profile guests, 4D specialists will make every effort. By solving problems of any complexity and implementing even the most daring ideas, we will make your participation in the exhibition as comfortable and effective as possible.