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Launch of new drink «Garage»
To organize a corporate event for Baltika employees within the launch of new product «Garage»
On the 20th of June 2014 Baltika company organized a corporate event for empoyeees within the launch of new profuct «Garage». 4D Agency was responsible for the following tasks:
- design of creative conception;
- event direction;
- production of printed materials;
- stage decoration;
- sound accompaniment
The event concept was built on the association with the origin of this drink — the United States with their atmosphere of home parties in American style with barbecue and court games.
4D Agency organized special interactive zones where everyone could have a shot at streetball and darts.
The winners of mini-competitions got special prizes connected with the subject of the event — branded T-shirts, jars and squeezers.
Professional barmen invited to this event taught a special master-class — they shared their secrets how to make a perfect Garage drink.
On the first floor next to the entrance 4D specialists placed an interactive photo zone where everyone could take picture in front of styled banners as well as ger a sample of new drink.