Objective:
To conduct giveaway from the optics store "Schastliviy vzglyad” together with top instagram bloggers of St.Petersburg and Moscow.
About project:
In the period from December 9, 2019 to February 2, 2020 in all optic stores "Schastliviy vzglyad” was held a festive event called “Winter Sale". On this occasion, the store launched a certificate giveaway contest among the subscribers of 3 Instagram bloggers from Moscow and St Petersburg.
The 4D Agency team was in charge of the overall PR support of the campaign and the conduction of the giveaway.
Project features:
- Select bloggers to post information about the promotion and conduct the contest;
- Create the mechanics of the contest, develop algorithms for the actions of bloggers and participants of the giveaway;
- Initiate publications.
Results:
- Total number of publications: 7
- Total coverage: 490 725 people
- Total number of likes: 27 113
- Total number of comments: 973
