To conduct giveaway from the optics store "Schastliviy vzglyad” together with top instagram bloggers of St.Petersburg and Moscow.
In the period from December 9, 2019 to February 2, 2020 in all optic stores "Schastliviy vzglyad” was held a festive event called “Winter Sale". On this occasion, the store launched a certificate giveaway contest among the subscribers of 3 Instagram bloggers from Moscow and St Petersburg.
The 4D Agency team was in charge of the overall PR support of the campaign and the conduction of the giveaway.
- Select bloggers to post information about the promotion and conduct the contest;
- Create the mechanics of the contest, develop algorithms for the actions of bloggers and participants of the giveaway;
- Initiate publications.
- Total number of publications: 7
- Total coverage: 490 725 people
- Total number of likes: 27 113
- Total number of comments: 973