Objective:
Conduct informational support from bloggers in honor of the launch of a new line of premium water VOSS
About project:
In June 2021 in the Ozon online store Simple company introduced a new line of VOSS premium artesian water from 5 unique flavors: mandarin-lemongrass, strawberry-ginger, lemon-cucumber, lime-mint and raspberry-rose.
Over 20 years ago VOSS was born in Norway, a country known for fresh air, untouched natural resources, modern elegance and high standards of quality. VOSS quickly became known and admired for sleek, beautiful exterior, making it perhaps the most iconic and recognizable water bottle ever. But that beauty on the outside has always reflected the beauty of what is on the inside of every bottle.
The 4D Agency team took over the full support of the project: from the selection of relevant bloggers to the coordination of materials with the Client.
Tasks for the Agency:
- Collect a relevant pool of bloggers based on the technical task of the Customer;
- Conduct communication with bloggers;
- Create a native story for the post and story together with bloggers;
- Initiate publications.
Results:
- The total number of bloggers attracted for the campaign is 7 influencers.
7 publications were initiated in the format of posts, the average ER of which was 2.44%, and the total coverage was 213,921 users.
- 13 stories were initiated, the average number of views of which was 53,403 people.
- The total number of reactions to the publications was 23,825, including comments and likes.
- The cost of 1 covered user was 3 rubles.
- The total number of users who clicked on UTM tags was 754 people.
