Objective:
Creative concept and production of gift sets for customer’s partners
About project:
4D Agency developed the concept of VIP gift sets for partners of the Arctic and Antarctic Institute.
The gifts referred to AANII’s research activities.
We decided to recreate the image of the famous Soviet Arctic explorer Ivan Papanin. We found a cottonseed Christmas toy workshop where we ordered sets with two stories:
-polar bear and polar explorer;
-polar explorer and a boy with a Soviet flag.
The gift packaging was also stylized as Soviet gifts, with a reference to the rich history of the institute.
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