Objective:
Development of the concept and support for the exhibition stand of the St. Petersburg Health Committee at the "Russia" Exhibition and Forum, VDNKh
About project:
The "Russia" International Exhibition and Forum was the largest event that united expositions of 89 Russian regions, leading federal departments, corporations and public organizations. The exhibition was held from November 4, 2023 to April 12, 2024 on the territory of VDNKh in Moscow.
The 4D team developed the concept for St. Petersburg's stand from the city's Health Committee for the thematic season "Healthy". The foundation of the stand's exposition was the idea of the "St. Petersburg Cinema", which told the story of the city's character, its most important historical events and achievements, as well as the innovative and scientific potential that influenced the development of the metropolis and the entire country. Our task was to convey to the event's guests the significant events and achievements in the field of healthcare in St. Petersburg, to demonstrate the technological and innovative aspects of St. Petersburg medicine, and to stimulate medical tourism through organized activities.
We decided to turn the stand into a true modern interactive museum, which presents information to visitors in the form of a dynamic and engaging experience using phygital technologies. Instead of passive observation, the main focus was on active participation: visitors could touch the exhibits, explore them, and interact with them directly. To implement this idea, we involved a team specializing in the interactive content of Russian museums. After studying the Committee's archives, we proposed systematizing and digitizing all significant events in historical retrospect and developed a stand concept that included:
- an electronic catalog of achievements in the form of a touch panel;
- a lending with a map of medical institutions and a catalog of referrals: by QR code and with the help of Victoria's robot it was possible to make an appointment with the necessary specialist;
- an animated map of St. Petersburg with the size of 6912x1536 in the “wimmelbuch” format (a panorama of the city in motion), where with the help of a special console a guest of the stand could “open” various objects on it and activate an animation about achievements;
- microstories on diode screens about achievements and national projects;
- VR-glasses with a panorama of St. Petersburg through filters of various eye diseases and AR-headphones demonstrating various hearing impairments;
- an interactive zone with a medical check-up for visitors;
- an art object of Peter the Great made of surgical instruments.
The agency's scope of work:
- branding and design project development;
- development and production of animated content for broadcasting at the stand;
- installation of technologies into the stand;
- video production;
- software development.
