Implementation of the special project Lizabox for Ulybka Radugi company and the Burda publishing house
Objective:
– Expanding the audience of clients of the Ulybka Radugi
– Introducing readers of the Burda publishing house and a wide female audience to the range of the company's own trademarks;
– Informing about the properties of the funds presented by the selection;
– Getting an additional audience from attractive bloggers.
About project:
As part of the PR support of the Ulybka Radugi brand, the 4D communication agency has prepared and implemented a joint project for the cosmetics and household goods with the Burda publishing house - Lizabox.
Lizabox is a monthly beauty box with a set of 12-14 full—size products.
Promotion tools:
– Articles and banners on the lisa/ru website and in the printed version of the magazine
– Mailing
– Promotion by bloggers
– Support on the resources of the Burda publishing house
Results:
– 500 boxes were sold in the summer of 2021
– The total coverage of the project was about 18 million people
– 1,667,163 impressions on the Internet
– More than 10 thousand likes and about 7 thousand comments
– 10 positive reviews on the site lisa.ru
