Objective:
Promotion of real estate objects through guaranteed publications in mass media
About project:
Unistroy is a major real estate development company implementing projects in Kazan, the Republics of Tatarstan and Bashkortostan, Yekaterinburg, Togliatti, Ufa and St. Petersburg. The company has been on the market since 1996 and specializes in the development of residential and commercial real estate. The new business model is based on the ideology of creating a full-fledged space for comfortable living and recreation. Since the beginning of its activity, the company has sold more than 1.5 million square meters of housing, providing apartments for more than 28,000 Russian families.
The team of 4D Communication Agency undertook the tasks of preparation and realization of guaranteed publications in mass media for Unistroy's projects in different cities: LCD “Lisino” and club house Upoint in St. Petersburg, “Parkovy Kvartal 2.0”, “Riverside”, “Nebosklonoklony” in Yekaterinburg and LCD “Prychal” in Perm.
What we did:
- Writing materials: we independently wrote the texts for each placement, before delving into the client's business to better understand its characteristics and needs. This allowed us to create informative materials that reflected the unique features and benefits of Unistroy's projects.
- Accuracy and Reliability: special attention was paid to fact-checking. All data in the texts was thoroughly checked, eliminating errors and inaccuracies, maintaining the reputation of both the agency and the client.
- Adherence to the client's Tone of Voice: we strictly adhered to the client's TOV, creating texts that were in line with Unistroy's corporate style and values. This helped build a unified and consistent brand image across all publications.
- Media plan formation: detailed media plans were developed on a monthly basis, including the selection of suitable media, publication schedule and key topics. This ensured a systematic approach to project promotion and maximized the effectiveness of interaction with the target audience.
- Compliance with legislation: we ensured that all media publications complied with the law on labeling advertising materials and contained the necessary legal blocks, ensuring transparency and legitimacy of the company's activities.
By delegating this task to an agency, the client can go about their business with peace of mind, knowing that projects are being promoted in a high-quality and professional manner.
