Objective:
Organize information support for the event to ensure the company's mentions in the media landscape.
About project:
Saint Petersburg International Tourism Forum Travel Hub.Travel! 2024 is an annual industry forum in the field of tourism, which took place from December 4 to 6 in Saint Petersburg. The event brought together representatives of government, business, and public organizations to discuss current issues in the tourism industry, summarize results, and define vectors for the sustainable development of tourism in Russia. The event was organized by the Committee for Tourism Development of Saint Petersburg and the Congress and Exhibition Bureau, in collaboration with the Roscongress Foundation, with support from the Ministry of Economic Development of the Russian Federation.
The 4D Communication Agency provided comprehensive support in the information management of Travel Hub.Travel!, which included the following areas:
SMM Support:
The agency's team took full responsibility for managing the event's social media, including preparing and publishing posts and stories.
- A content plan was developed, taking into account the key themes of the forum.
- Posts and stories were published daily during the event.
- Interaction with the audience was ensured: processing comments and making prompt adjustments.
PR Support:
- Press releases were prepared and distributed: a general forum release and thematic releases by program directions.
- Coordination of publications was carried out with the involvement of media partners such as Interfax, TK Saint Petersburg, Komsomolskaya Pravda SPb, Peterburgsky Dnevnik, and others.
- Active communication with journalists was conducted to initiate publications, as well as monitoring of placements.
- A complete publication digest and reporting were compiled.
Results:
- The audience of media publications exceeded 60 million people, and social media reached over 5 million people.
- All key messages of the event were conveyed in the media without distortion, and the prevailing tone of the publications was positive.
- More than 525 mentions in social media and 447 publications in the media were achieved, fully dedicated to the forum or containing references to it.
Thanks to the efforts of the 4D agency, the Travel Hub 2024 event achieved broad reach and positive coverage, emphasizing its significance as a leading platform for the development of the tourism industry.
