Objective:
Creating the big idea, organizing the annual presentation of the “Color of the year”
About project:
«Tikkurila» is a leading company in the production of decorative paint materials in Finland, Sweden and Russia. For more than 155 years company has been creating convenient, eco-friendly and innovative solutions for preserving surfaces in their original state.
The company's products are available in all price segments: premium, medium and economy. The current range of «Tikkurila» covers all basic needs: from a simple interior renovation to a full-scale renovation of the facade of historical buildings.
On November 21, 2019, the «Erarta» Museum of modern art hosted the presentation of the color of the year 2020 from the «Tikkurila» paint company. The participants of the event were interior designers who were passionate about the rich program of the evening.
The guests had the opportunity, under the guidance of an experienced artist, to take part in the creation of a joint picture, participate in the drawing of valuable prizes, pass a workshop on interior decor, and also immerse themselves in modern art with guides who gave them a fascinating tour of the «Erarta Museum».
The color of the year 2020 was a lemonade shade. It formed the basis of the event concept, starting from the design of the buffet line, to the creation of the event's slogan: "If life has presented you with lemons, make lemonade out of them!»
