Objective:
To conduct a series of test drives of Audi cars for native placement in Instagram by major bloggers of St. Petersburg
About project:
In December 2019 the Audi Center Lakhta Dealer Center provided bloggers with the opportunity to try out new cars as part of the project: Test drives in Audi Center Lakhta. Bloggers could choose one car from the most popular models of the dealership – Audi Q3 or Audi Q8.
As part of the test drive, bloggers could personally test all features of the cars, visit picturesque places of St. Petersburg and create their own story for the post.
The 4D Agency team implemented a full range of works for the project: from selecting relevant bloggers to coordinating materials with the client.
Agency’s tasks:
- To collect database of bloggers, based on the technical specifications of the Customer;
- Communicate with bloggers;
- To create with bloggers a native story for the post and story;
- Initiate publications.
Results:
- The number of completed test drives: 3
- Involved bloggers: 3
- Published materials about Audi Center Lakhta: 18
- Total coverage: 789,901
- The total number of likes: 10 129
- Total number of comments: 56
