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- Audi e-tron electric car test drive with actor Mikhail Tarabukin
Audi e-tron electric car test drive with actor Mikhail Tarabukin
Objective:
To test drive a new Audi e-tron electric car for native posting on Instagram
About project:
As part of a PR campaign to promote the new Audi e-tron electric car for the Audi Vitebsky Center, the Communication Agency 4D team organized a test drive with a well-known Russian actor Mikhail Tarabukin.
A trip to Kronstadt was organized for a test drive of the new Audi e-tron.
The scope of the agency's work:
- Formation of technical specifications for a test drive;
- Communication with a blogger;
- Creating a native story for publication;
- Control of content output according to the set timing.
Results:
- Total coverage of the promotion: 53,127
- Number of likes: 6,887
- Number of comments: 42