Organization of a press lunch in honor of the opening of the new eye microsurgery clinic Schastlivyy vzglyad
Objective:
To present to the local media a new clinic
About project:
Schastlivyy vzglyad is a federal network of optics stores. It is on the first place in terms of revenue in the Russian market, 253 stores in 50 cities including 3 Megaoptics salons, 5 salons with orthoptics cabinets for hardware treatment and prevention.
This year, the company opened a new eye microsurgery clinic at Ligovsky, 52 .Such an investment cost the network 250 million rubles, of which 150 went to the latest generation equipment.
See what the clinic looks like.
What did the client need?
So that profile publications and local media will tell about the opening of a new clinic.
What have we done?
We organized a press lunch in honor of the opening of the clinic: we prepared a script, abstracts and possible questions from journalists, formed a media database, wrote and sent out invitations, organized catering, equipment delivery, photography and moderation. After the press lunch, a post-release was written and sent out, publications were monitored and a report was made to the client.
What are the results?
The press lunch was attended by representatives of the leading business and industry media of St. Petersburg, including Kommersant, Delovoy Peterburg, RBC, VEKO magazine and others. 33 publications were published in a week.
