Development of commemorative souvenirs for the guests of the stand and promotional support of the stand

As part of the “Healthy” season of the St. Petersburg stand at the Russia exhibition at VDNH, the 4D team developed a set of various souvenir products in order to interest visitors of all ages. Games and decals for teenagers and the youngest guests and informative and useful souvenirs for their parents.

The souvenir row includes:
-sanitizer;
- the game of tag;
- an expander ball;
- lip balm, decals.
The main element was a booklet reminding in an interactive and playful way about the importance of early medical diagnosis.
The 4D team implemented a graphic puzzle format familiar to everyone from childhood, in which it is necessary to make a picture by connecting the dots by numbers. As pictures, we have selected the organs of the human body that most of all need close medical attention to prevent possible serious diseases.
Promotional T-shirts, address folders, document folders and stationery were developed as accompanying products for the stand
.
The main difficulty of the project was the lack of branding, as well as the fact that the main visual (key visual) of the stand and the visual range of products were developed in parallel. The decision to use a similar color scheme in shades of blue and turquoise helped us to get around this complexity and link all the components together.