Objective:
To declare the high importance of the research activities of the Institute for the country and the world by presenting the key projects of AARI
About project:
From June 14 to 17, 2023, St. Petersburg hosted the St. Petersburg International Economic Forum (SPIEF-2023), during which the 4D team presented the stand of the Arctic and Antarctic Institute.
The main purpose of the participation of FGBI "AARI" in the Forum was to declare the high importance of the Institute's research activities for the country and the world by presenting the key projects of AARI. It was this idea that formed the basis of the exhibition project.
The accent part of the stand was a pediment with a large screen and an arch in the form of the AARI logo. During the exhibition, video content about the institute was broadcast on the screen, as well as content generated using Artificial Intelligence technology based on keywords displaying the main projects and activities of the AARI FSBI. The zoning of the exposition included the following functional zones: image zone, entrance group, free communication zone, meeting room, technical room.
To connect with the brand in the design of the exhibition, the elements of the AARI corporate graphics are used: parallels and meridians. Graphics flow over the wall panels, connecting decoratively with infographics. The opaque translucent walls of the meeting room create the effect of frozen glass.
