Objective:
Organization of the "Black Friday" campaign among bloggers and in Telegram channels for the Simple company
About project:
Our task was to inform the target audience about the special "Black Friday" promotion and to spread the contact of the manager, who will be able to personally select items from the range of SimpleWine wine shops. To solve this problem, a tool for working with New Media was chosen, namely Telegram channels that write about wine and lifestyle bloggers.
Scope of work:
- Selection of sites and bloggers that meet the
client's requirements;
- Negotiations with the owners of Telegram channels and bloggers to
coordinate publications;
- Control of publication output;
- Registration of advertising materials and reporting in the Unified
Register of Online Advertising;
- Removing statistics;
- Report generation.
To inform the target audience about the "Black Friday" campaign, wine Telegram channels, lifestyle and wine bloggers were involved in SimpleWine wine shops. They not only talked about the promotion, but also shared the best offers from the assortment. Special collections with discounts of up to 50% were offered as part of the promotion.
Results:
- 5 Telegram channels have been attracted;
- 5 Telegram publications initiated;
- 3 bloggers involved;
- 10 stories were initiated;
- As a result of the work done, 1 post was released from the influencer;
- Blogger reach: over 140,000 views;
- Telegram reach: more than 8,000 users.
