Objective:
Information support for the holiday promotions of SimpleWine company from bloggers
About project:
In December 2020, the team of the Communication Agency 4D started working on the information support of the holiday discounts for the SimpleWine company: ‘You can't spend this year just drinking champagne’, ‘Break 2020’, ‘High-proof alcohol’, ‘Cyber Monday up to -50%’ and a series of promotions for Russian gender holidays - ‘The gift can be any if the form is your favourite’ on February 14, February 23 and March 8.
Information support of New Year's: ‘You can't spend this year just drinking champagne’, ‘Break 2020’, ‘High-proof alcohol’
To announce the holiday promotions we had the task of telling the target audience of SimpleWine about New Year's discounts of up to 40%. To do this, we suggested making native publications from bloggers in the post and stories formats. The priority categories were profiles from the areas of lifestyle, HoReCa and wine because they reflect the core values of the company. After conducting negotiations we have compiled an up-to-date database for holding promotions as well as timelines for publishing publications from bloggers.
Results:
- The total coverage of the campaign was 141,552 people
- 13 posts were published based on the results of the campaign
- 41 stories were released as a result of the campaign
- 19 bloggers were involved in the announcement of the campaign
- Information messages about the campaign were posted in 3 telegram channels
Information support of the campaign ‘Cyber Monday up to -50%’
As part of the Cyber Monday campaign the main task was to inform the target audience about discounts of -50% on the entire range in the wine shops and the SimpleWine online showcase.
Results:
- The total coverage of the campaign was 99,183 people
- 10 posts were published based on the results of the campaign
- 26 stories were published as a result of the campaign
- 13 bloggers were involved in the announcement of the campaign
- information messages about the campaign were posted in 3 Telegram channels
Information support of the series of gender holidays ‘The gift can be any, if the form is your favorite’
Valentine’s Day
As part of the work on the campaign dedicated to Valentine's Day the goal was to tell the audience that on February 14, there are excellent offers for a gift and the atmosphere of the most romantic holiday in the wine shops and on the SimpleWine online showcase – discounts of up to 30% on many good wines.
The communication that needed to be provided: The gift can be any. If the form is your favourite.
To provide information support and get organic coverage from the campaigns we have engaged with bloggers and telegram channels from the areas of lifestyle, HoReCa and wine.
Results:
- The total coverage of the campaign was 143,279 people
- 5 posts were published as a result of the campaign
- 22 stories were published as a result of the campaign
- 11 bloggers were involved in the announcement of the campaign
- Information messages about the campaign were posted in 1 telegram channel
February 23
The purpose of the information support of the campaign was to tell the audience that on February 23 in wine rooms and on the online showcase of SimpleWine there are excellent offers for a gift to a man – for a lot of good wines and strong alcohol discounts of up to 30%.
Results:
- The total coverage of the campaign was 197,626 people
- 13 posts were published as a result of the campaign
- 57 stories were published as a result of the campaign
- 16 bloggers were involved in the announcement of the campaign
- Information messages about the campaign were posted in 4 Telegram channels.
International Women's Day
During the information support of the campaign dedicated to the International Women's Day the goal was to tell the audience that on March 8 there are excellent offers for a gift in the wine shops and on the SimpleWine online showcase – discounts of up to 30% on many good wines.
Results:
- The total coverage of the actions was 162,878 people
- 10 posts were published as a result of the campaign
- 38 stories were published as a result of the campaign
- 16 bloggers were involved in the announcement of the campaign
- Information messages about the campaign were posted in 4 Telegram channels.
Information support of the Wine Awakening campaign
As part of the work on the Wine Awakening campaign we had to tell the audience about what was going on from March 22 to 28 in the wine shops and on the online showcase SimpleWine will have discounts of up to 40%.
Results:
- The total coverage of the campaign was 119,552 people
- 11 posts were published as a result of the campaign
- 31 stories were published as a result of the campaign
- 18 bloggers were involved in the announcement of the campaign
- information messages about the campaign were posted in 2 Telegram channels
