Objective:
Inform the audience about the new promotion in SimpleWine wine stores
About project:
In April 2021 the team of the Communication agency 4D started working on information support with bloggers on Instagram for a new campaign of the SimpleWine company - Glasses for points.
The promotion allowed the consumer to earn special points when making any purchases in wine shops and on the online showcase which could be spent on 3 types of sets of the Salute line from the Spiegelau - one of the world leaders in producing crystal glasses:
- Salute White is a classic glass for white wine: it will work together with the majority of white and pink wines.
- Salute Red - an elegant glass for red wines: it will emphasize the richness of taste and perfume of young and not aged red wines
- Salute Burgundy - thanks to its professional shape, the glass is ideal for lush Burgundy wines and top wines of Piedmont.
To provide information support and get organic coverage from the campaigns, we were working with bloggers and telegram channels from the areas of lifestyle, HoReCa and wine.
Results:
- The total coverage of the campaign was 177,608 people
- 14 posts were published following the results of the campaign
- 37 stories were released following the results of the campaign
- 21 bloggers were involved in the announcement of the campaign
- information messages about the campaign were posted in 2 telegram channels.
