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Promotion of the Black Friday campaign for SimpleWine company
Conduct online promotion for the private-corporate department of Simple
In November 2020, the SimpleWine wine chain held a Black Friday campaign for the private-corporate department.
The Agency 4D has taken on the task of promoting in the Internet. The main feature of the work was the tight deadlines.
A week before the launch, the 4D Communications Agency developed layouts for targeted advertising, set up an advertising cabinet in Facebook, and launched and monitored campaign statistics.
Dates: 25.11.2020 - 30.11.2020
Geography: Moscow, St. Petersburg
The goals of the advertising campaign were to attract traffic to the SimpleWine online showcase page where offers for buying discounted wines were posted as well as to increase the reach of audiences who were not yet customers of the company.
During the 5 days of the campaign the coverage was 45,689 people and 265 clicks on the campaign page.