Objective:
Formation of brand and product loyalty, education of "brand friends" so that sellers of tire centers actively offer the product to consumers.
About project:
We have shot a short film for the Ikon Tyres brand, which was presented at major events in Russia, Kazakhstan and Belarus in spring 2024. The film is dedicated to the launch of a new line of premium Ikon Autograph tires and is aimed at motorists and industry professionals. The updated Ikon Tyres brand combines a modern approach and high quality based on proven Nokian Tyres tread technology."
The main message of the film is that the Ikon Autograph summer tire line is becoming a new incarnation of the legendary tires.
The main goal of the project was to build brand loyalty and create a positive emotional response, attracting the attention of sellers who would become "friends of the brand."
The style of the film is scientific and businesslike, but with a slight touch of humor, which helped make the content more fascinating. The film covers the positioning, mission and model line of the Ikon Autograph brand, leaving viewers with a sense of confidence and security in their choice.
Thus, our film has become an effective tool for communication and increasing the loyalty of sellers to the brand. It combines informativeness and emotional involvement, which makes the process of forming "brand friends" more natural and exciting.
