Objective:
Conduct PR-campaign to launch Georgian brand of the mineral water producer Sairme on Russian market
About project:
4D Agency had an ambitious task: to ensure the presence of the Sairme brand in the information field when entering the Russian market with minimal budgets.
Challenge: high popularity, high budgets and, as a result, high information density of publications around the competitor brand - Georgian brand of mineral water called Borjomi.
Selected tools:
- An exclusive publication in Interfax provided citations in the media
- Work with the media on a monthly basis on the customer's information drives
- CERM-working with reviews in the Internet
- Writing author's articles about the beneficial properties of water
- Creating a brand page on Wikipedia
The campaign covered the following media areas: business media, public media, radio, TV, industry (consumer market), medical, and marketing.
The geography of the PR campaign: Moscow (Federal coverage), Saint Petersburg, the North Caucasus, Volgograd, Kaluga, Bryansk, Voronezh, Saratov, Yaroslavl, Kazan.
Results:
More than 100 publications in target media, customer satisfaction with the results of the information campaign and, as a result, the conclusion of the contract for monthly PR support.
