Conduct PR-campaign to launch Georgian brand of the mineral water producer Sairme on Russian market
4D Agency had an ambitious task: to ensure the presence of the Sairme brand in the information field when entering the Russian market with minimal budgets.
Challenge: high popularity, high budgets and, as a result, high information density of publications around the competitor brand - Georgian brand of mineral water called Borjomi.
- An exclusive publication in Interfax provided citations in the media
- Work with the media on a monthly basis on the customer's information drives
- CERM-working with reviews in the Internet
- Writing author's articles about the beneficial properties of water
- Creating a brand page on Wikipedia
The campaign covered the following media areas: business media, public media, radio, TV, industry (consumer market), medical, and marketing.
The geography of the PR campaign: Moscow (Federal coverage), Saint Petersburg, the North Caucasus, Volgograd, Kaluga, Bryansk, Voronezh, Saratov, Yaroslavl, Kazan.
More than 100 publications in target media, customer satisfaction with the results of the information campaign and, as a result, the conclusion of the contract for monthly PR support.