Objective:
Creation of retail brand PRAGMATIC for the Terra Auto group.
About project:
The Terra Auto group of companies is a member of the Russian Association of Automobile Dealers (ROAD) and one of the largest players in the retail automotive market in Russia with more than 25 years of experience.
The group of companies includes ten dealer centers, which are official dealers of the brands KIA, LADA, CHEVROLET-NIVA and successfully work in St. Petersburg, Veliky Novgorod, Pskov and Petrozavodsk, as well as the low-cost multibrand service Pragmatika ICE.
Specialists of the company 4D carried out a set of works on the creation of a new brand of a group of companies: the unification of all services on the basis of an updated logo, the creation of a full-fledged guide to the use of corporate identity.
