Development of naming and corporate identity for OKUTANO
Our client is a chain of stores that sells household goods that have been working under the Finnish brand Pentik franchise. The company needed to be rebranded and to localize on the Russian market. Our goal was to create a new name and corporate identity, keeping a reference to the concept of home comfort.
To develop the new name, firstly we analyzed the target audience of the brand. We were inspired by the values of comfort, beauty and refinement. We offered more than 10 options of the name and the final choice was OKUTANO. For the new brand we have developed a logo, branded fonts, patterns, design of the discount cards, banners and tags for products.