Objective:
Attracting the attention of the target audience to the activities of "Teremok" at the city events "Book Salon" and "Ice Cream Festival".
About project:
Activity: “Teremok” activities at the "Book fair"
Company Activities:
Next to Novo-Manezh Square was organized a tent with master classes as well as 2 “Teremok” kiosks and a summer cafe.
• Competitions near the tent;
• Distribution of flyers and balls growth dolls;
• Interactive program "Man against the car" in the tent;
• Baking workshops for adults and children.
Agency work:
Social media
• Development of the announcement and illustration;
• Publications in 40 communities in vk.com, Instagram and Facebook;
• Total coverage: >124,000 views.
Bloggers
• Selection and invitation of two bloggers;
• Total coverage - 4.5 thousand likes and 115 comments.
Information occasion: "Teremok" activities at the "Ice Cream Festival"
Company Activities:
• Cooking a huge cake, a free treat for everyone;
• Performance on the stage: dance, jokes / competitions near the “Teremok” tent, karaoke.
Agency work:
• Development of the announcement and illustration;
• Crops in 40 coverage communities on vk.com, Instagram and facebook sites;
• Overall coverage: <124,650 views.
Informational occasion: Post-release of the activity “Teremka” at the “Book salon” and “Ice cream festival”
Agency work:
• Announcement development;
• Crops in 7 outreach communities at the sites vk.com;
•Overall coverage: <62,562 views.
