PR support of the Festival of Children's Education “Just Learn”

Project Description:

On April 6, 2025, the V Festival of Children's Education “Just Learn” was held at the Sevkabel Port in the CEH space.
The event united more than 50 educational organizations of St. Petersburg: private schools, inclusive spaces, colleges, kindergartens, pre-schools and family clubs. The uniqueness of the festival is in its scale and diversity - there are no analogues in the region, so the event traditionally attracted the attention of thousands of families. The festival is organized in such a way that both children and parents study and get acquainted with exhibitors at the same time, without interfering with each other. PR support of the event was provided by 4D Communication Agency.
The scope of the agency's work:

• Attracting media partners;
• Announcing the festival in mass media and New Media.

Results:

• Attendance: more than 2100 guests;-.
• Information partners:
  • Radio station “Children's Radio St. Petersburg” (30 audio spots on air);
  • The newspaper “Metro” (announcements in the printed issue, on the website and in social networks);
  • Poster resources KudaSPb, Afisha KP, TV mag;
  • St. Petersburg TV channel and the publications Delovoy Peterburg, ROSBALT, 78.ru.
• Total coverage of publications by media partners: 80,441.
  • Total coverage of festival announcements: 1,141,999.
• Media coverage:
  • 12 publications about the festival (KudaSPb, Metro, Afisha KP, TV channel “St. Petersburg”, etc.);
  • 9 articles about the research of private education market (“Delovoy Peterburg”, News.myseldon, “Family and Child”);
  • 5 publications in New Media (Telegram-channels EdDesign, LX notes, VK-communities).
• Special attention:

St. Petersburg TV channel included the festival in the list of the main events of the weekend;
Expert materials about the growing number of private schools (from 200 to 300 in 4 years) aroused interest in business and parent communities.