Objective:
Conduct a PR campaign dedicated to Black Friday in social media VK and Instagram as well as organizing advertising publications in online media.
About project:
On November 29, the optic store "Schastlivyy vzglyad" organized a master class for everyone with the expert of the fashion industry Anastasia Nozhina. The stylist showed to the public how to choose the right frames for different images.
At the event, guests could try trendy cocktails and champagne in the molecular bar, make professional photos and get a fashion-sketch from the artist.
Project features:
- Create a database of bloggers and websites to make the announcement;
- Copywriting of the announcement press release;
- To initiate publications;
- The results of the work should be the following: at least 25 publications with a total coverage of 400,000 people.
Results:
- Number of publications: 31
- Total coverage: 456 776
- Number of likes: 5820
- Number of comments: 117
- Number of reposts: 5
