Objective:
To highlight the newsworthy of the company Atria Russia: deliveries of the company's products for preparing meals for doctors
About project:
Food producer Atria Russia as part of the #supportdoctors charity event, supplies food for 400 hot meals a week to doctors at the city's multi-specialty hospital No. 2 and the city's St. George hospital.
The 4D Agency team provided PR support for the news event which gave the company an additional presence in the media field. Despite the fact that dozens of companies have already participated in the campaign, media interest was high: the news weres published in the business and public media of St. Petersburg as well as in the thematic reviews in AdIndex, the newspaper Moskovsky Komsomolets and the St. Petersburg diary.
Results:
- 14 publications in the media of Saint Petersburg (business, public, industry)
- Getting into the thematic reviews of AdIndex, Moskovsky Komsomolets, St Petersburg Diary, Novy Prospekt.
- The news event became the starting point for requests on business topics from RBC and the Delovoy Peterburg newspaper which gave an additional opportunity to work out business information occasions.
