Objective:
Organization of the official press office work for "Runko Group"
About project:
In May 2018, the 4D Agency team started working on PR support for one of the largest companies in the timber industry in the North-West region - Runko Group, with the goal of appearing in the public field of information about the organization, creating an image of the market leader and industry expert.
A promotion strategy was developed for the company with the competitive analysis, possible newsworthy information, detailed positioning and information materials, tactical plan of the communications.
In 2018-2019, the 4D Agency team was releasing news regularly, initiating additional comments and interviews with the head of Runko Group, organizing participation in special projects, and conducted a press-tour on the company's plant.
Results:
- Monthly publications about the company in key regional business, public and industry media and making the general manager an expert of timber industry.
- Monthly publication targets have been reached: 10 or more publications have been published in the media every month.
- The target range of publications per year (12 months) was 100-250 publications.
According to the results of 8 months of 2018: 114 publications were published in online and print media.
By the end of 2019: 136 news were published in online and print media.
