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PR support for Hitachi Power Tools Europe / Koki Holdings in Russia
Working as a press office of Hitachi Power Tools in Russia
This is the project that unites several agencies of GlobalCom PR Network to serve the client - Hitachi Power Tools Europe/Koki Holdings (retail, power tools) - on several markets of Europe (Belgium, Netherlands, Germany, Austria, Switzerland,Hungary, Czech Republic, Poland, Romania, Spain) and Russia.
The works were implemented during 6 months: April-September 2018.
Scope of works:
· News releases translation andcustomizing for Russian market
· Copywriting and mailing out press releases to editorials of federal and regional press offices
· Media communication, follow-up
· Mass media monitoring
· ConsultingFor the 6-months period cooperation there appeared 63 publications in online media and 1 publication in offline field magazine. The overall Media Outreach is over 1,5 million visitor. 4D Agency also implemented works for the design and distribution of monthly informational letters for the subscribers of the company.