Objective:
To provide PR-support for the presentation of the new crossover from Audi in the DC "Audi Center Lakhta”
About project:
On October 19, 2019, the second-generation Audi Q3 was presented at the “Audi Lakhta Center”. The provocative design of the model will pleasantly surprise regular fans of the premium brand and attract the part of the youth audience that is looking for new sensations and unusual shapes.
During the event, guests could take a test drive of the new model, see the presentation of the art-collaboration of the “Audi Lakhta Center” with the participation of the surrealist artist and visit the conceptual activity zones. A special playground was organized for children, as well as an entertainment program, including master-classes on painting plaster figures and creating slides.
The 4D Agency team took on the task of providing PR-support for the event.
Project features:
- To collect a pool of automobile media;
- To write an announcement press-release about the event;
- Initiate publications in media;
- Invite journalists for a test drive and presentation.
Results:
- Number of publications about the event: 25
- The invited journalists: 22
- Number of journalists at the event: 5
