The PR campaign on information about the “First in Russia robot-cashier in the restaurant “Teremok ”

Objectives of the campaign:

- Initiation of publications in media. Holding a press conference;

- Initiation of publications in social networks. Content Seeding and targeted advertising;

Result:

The total coverage of the PR-campaign - 21 407 188, of which:

- 27 publications in the media (coverage of published publications - 20,804,060);

- Content Seeding in 15 communities vk.com and Instagram (Coverage - 160 636);

- Content Seeding for three bloggers (Coverage - 290 488);

Targeted advertising vk.com and Instagram (Coverage - 152 004).

Сost per contact - 0,0045 $