Objective:
Organize a PR-support of a press-breakfast with President of Paul & Shark Andrea Dini (Italy)
About project:
In October 2018, in St. Petersburg, a press-breakfast was held dedicated to the opening of the boutique of the Italian brand Paul & Shark at Grand Palace. The shop was decorated in a new design concept of the brand.
The event was attended by the president of the company - Andrea Dini (Italy).
Objectives:
• Journalists invitation (B2B, B2C, lifestyle, yachting)
• Interviews pitching
• Coordination of individual interview schedules
• Work with journalists at the event - accreditation, coordination
• Distribution of the press release with the results of event
• Follow up - negotiations with journalists for the news being published
• Media monitoring
Journalists from 76 media were invited at the press breakfast. 22 journalists were accredited and 20 people attended the event. 4 individual interviews with Mr. Dini were organized (Profashion, Delovoy Peterburg, Chief Time, Vecherniy Peterburg).
Following the event, more than 20 publications appeared in the media.
