Conducting a PR-campaign to celebrate the opening of the first store of the new retail format chain – RYADY wholesale

In the fall of 2015, 4D Agency organized and provided informational support for the grand opening of the first store in Russia of the new RYADY wholesale store.

Wholesale is the open club of profitable purchases. Anyone can become a member of the loyalty program by issuing a customer's club card. The card provides a permanent discount from the first purchase for the annual volume of purchases according to the selected program.

The ceremony was attended by members of the Government of St Petersburg, heads of relevant committees and departments, representatives of Federal authorities and businesses.

Scope of works:

* Primary monitoring of the information field
* Planning of PR-activities
* Copywriting (booklet of suppliers, materials for the press kit)
* Creating a list of media outlets for invitation
* Creating personalized lists for distributing the food box with the invitation
* Sending out the invitations to the opening ceremony
* Follow up, invitation of journalists to the event, accreditation
* Work of press service representatives during the event (meeting, transfer, registration, accompanying journalists throughout the event)
* Sending out a press release on the results of the event, photos
* Follow-up, negotiations to initiate publications based on the results of the opening event
* Writing and coordination of press release dedication to the installation called "Retailaboloid of Kostygin"
* Media monitoring
* Preparation of the informational report on the results of PR campaign

Results of the work performed:

* The event was attended by 33 journalists from 24 media outlets (5 print media, 5 news agencies, 2 TV, 12 online media).
* 106 publications in the media (business, retail, commercial real estate)
* 6,937,353 potential contacts
* 952 093 PR Value