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  • ​Opening "Schastlivyy vzglyad" Megaoptics

​Opening "Schastlivyy vzglyad" Megaoptics

Objective:

The event for media and bloggers in honor of the opening of the flagship salon of Megaoptics chain "Schastlivyy vzglyad" in St. Petersburg.

About project:

On April 26, 2018, the opening of the Megaoptics “Schastlivyy vzglyad” took place in St. Petersburg. This is the unique retail format - the largest optical goods store in Russia in terms of sales area and width of assortment. 4D Agency has developed the 1-year strategy to promote the flagship project of the customer. As part of the media plan on the eve of the official opening, two events were held for opinion leaders: journalists and bloggers.

Scope of works:

• Organization of a press conference dedicated to the’ Megaoptics’ opening

• Promotional campaign of opening in social networks,
working with bloggers.

Result:

• 35 non-commercial PR publications, including all top business publications of the city: Delovoy Peterburg, Kommersant, RBC, Business FM. As well as 2 pages in the optical industry federal magazine "Veko";

• 12 publications in social networks;

• 16 posts of bloggers: 35,646 likes, 1,5 thousand comments.


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