Objective:
The event for media and bloggers in honor of the opening of the flagship salon of Megaoptics chain "Schastlivyy vzglyad" in St. Petersburg.
About project:
On April 26, 2018, the opening of the Megaoptics “Schastlivyy vzglyad” took place in St. Petersburg. This is the unique retail format - the largest optical goods store in Russia in terms of sales area and width of assortment. 4D Agency has developed the 1-year strategy to promote the flagship project of the customer. As part of the media plan on the eve of the official opening, two events were held for opinion leaders: journalists and bloggers.
Scope of works:
• Organization of a press conference dedicated to the’ Megaoptics’ opening
• Promotional campaign of opening in social networks,
working with bloggers.
Result:
• 35 non-commercial PR publications, including all top business publications of the city: Delovoy Peterburg, Kommersant, RBC, Business FM. As well as 2 pages in the optical industry federal magazine "Veko";
• 12 publications in social networks;
• 16 posts of bloggers: 35,646 likes, 1,5 thousand comments.
