Objective:
To tell about the case study of the Okko online platform in the industry media
About project:
In February 2022, for the Okko multimedia platform, the 4D Communication Agency carried out work on information support of marketing activity in the popular Telegram channel "Krugi na polyakh" (Rounds on the fields) in Telegram.
"Krugi na polyakh" is a famous russian telegram-channel where famous comedians joke about various abstract topics, recording video messages. February 4th turned out to be unusual - for the first time since its launch, the authors have not posted a single "circle". It was a part of the integration of the online cinema Okko which sent comedians on their first day off to spend the day with their families. The stars watched TV series, movies and sports matches of football and tennis. After that, the stars returned to the air and shared recommendations with the subscribers. The integration turned out to be as organic as possible — throughout the conversation, the channel's stars showed a screen with the Okko logo, and the audience's activity was several times higher than on other days. A total of 30,000 people watched the integration at the same time — this is an absolute record for the channel. With an average number of views per day (24 hours) - about 60 million, on the day of integration (it took 2.5 hours), 30 million views were recorded. Thus, "Krugi na polyakh" received half of the daily norm of views in 2.5 hours.
As part of the work on the activity, specialists of the 4D Communication Agency managed to initiate the following publications:
-Telegram channel "Partizansky Marketing" https://t.me/GuerrillaMarketing (51,154 sub.)
-Telegram channel "Kabochkovaya ikra po aktsii" @sale_caviar (134 034 sub.)
- Telegram channel "Russky Marketing" https://t.me/smmrus (127 314 sub.)
- Sostav.ru https://www.sostav.ru/publication/okko-molchanie-z...
