Objective:
Organize PR support of the online platform for learning English for children 4-12 years old Novakid in Russia, Spain, Italy, Germany in the leading business, family, lifestyle and EdTech media
About project:
In the fall of 2020 the team of the Communication agency 4D started the works on PR support for the Novakid online English school in the markets of Russia, Spain, Italy and Germany.
Novakid is an online platform for learning English for children aged 4-12 where all teachers are native speakers and have teaching certificates for working with children. The training is based on a platform developed by Novakid, which have elements of virtual reality and gamification technologies, provides a deep immersion of children in the process of learning the language.
The Agency 4D team had a global task to select and coordinate the work of the international team in order to initiate publications in foreign markets in the leading business, family, lifestyle and EdTech media.
Results:
- 3 months of work;
- 2 prepared and distributed press releases;
- More than 10 expert articles;
- More than 100 publications in leading business media, family, lifestyle and EdTech media;
- 60% of publications in Tier 1 media;
- Media outreach – more than 48 million people.
