Objective:
To organize an online presentation of a new product line of winter tires for key partners of the company Nokian Tyres
About project:
In January 2021, an online presentation of the company's new product line was held for partners and top management of the largest distributors and tire centers in the Russian Federation.
Presentations were traditionally held at the company's training ground in Ivalo beyond the Arctic Circle. It was decided to recreate the familiar atmosphere of a winter chalet in the studio. In addition, the use of a chroma key screen with a dynamic background and falling snow contributed to the creation of the atmosphere. The second part of the presentation was held in the virtual studio space.
The broadcast for the top management was conducted on the ZOOM platform live with feedback from the participants of the presentation.
