Objective:
Development of creative idea and production of New Year gift sets for partners and clients.
About project:
Monopoly.Online is a digital platform that brings together all the necessary services for organizing freight transportation.
The 4D team was tasked with developing a creative idea, design style, packaging, contents, and usage scenarios for New Year’s gifts in two versions – VIP and Standard.
Inspired by the company’s activities, we proposed an unconventional packaging for the gift sets in the form of a truck with a functional cargo area. The concept was named "Monopoly Delivers to You," with each item in the festive truck carrying a special mission: delivering warmth, light, sweetness, sparkle, etc.
Contents of the sets:
VIP: Two engraved glasses, a garland, a sparkler, a candle, matches, wish paper, a chocolate bar, a greeting card, a desk calendar.
Standard: Spices for making mulled wine, a sparkler, a candle, matches, wish paper, a chocolate bar, a greeting card, a desk calendar.
Each gift included a ritual set for making a wish on New Year's Eve: a candle, matches, sparklers, and wish paper. Greeting cards for Monopoly.Online’s partners and clients were created with the help of a neural network, aligning with the company’s digital profile.
An important element of the sets was the desk calendars, with drawings prepared by the young beneficiaries of the “Light.Children” charity fund. New Year’s is a time to share warmth and do good deeds, and Monopoly.Online "delivered goodness" by making donations to the fund.
One of the challenges of the project was transporting fragile truck-shaped packages to different cities in Russia. We devised a transport box, set labeling, and branded packing tape for the packaging. All gifts were carefully delivered to their recipients.
