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- Development of the concept of business souvenirs for Monopoly.Online
Development of the concept of business souvenirs for Monopoly.Online
To develop the concept of corporate souvenirs
Monopoly.Online company provides a full range of transport and forwarding services: organization of transportation in urban and intercity directions, consulting in the field of logistics, provision of security and tracking en route. The company's regional network includes 9 branches in Russia.
In honor of the New Year, the 4D Agency developed and implemented a turnkey concept called "From a different angle". In it’s frames there were offered and implemented gifts of three categories in individual packaging:
1. VIP - this gift was made for employees of Monopoly.Online, owners, top managers and large partner companies. It included a modern home projector with the company's logo, packed in a wooden branded box with filler and hammered with nails. Also included a crowbar for opening the package the idea of which was to illustrate the directions of the company "breaking" ideas about cargo transportation.
2. Mass - this type of gift was made for managers and owners of small/medium-sized businesses, as well as for employees of Monopoly.Online. It includes a Rubik's Cube on the edges of which 6 branches of the company are put. It was also packed in a branded box with an individual promo code for a subscription to the electronic edition of Forbes. The agency has developed an idea for a gift and the mechanics of assigning a promo code.
3. Additional gifts - included smart branded speakers in individual packaging and were considered by the client as a "reserve" of gifts for employees and partners.