Objective:
Organizing a press lunch dedicated to the opening of Meat Bar restaurant in Saint Petersburg
About project:
On May 19, 2017, the 4D team organized a press-lunch dedicated to the opening of the new Meat Bar restaurant at Zhukovskogo street.
The project was launched under the management of Dmitry Chetverikov (UMAO, Lev and Ptichka). The format of the restaurant is popular in Europe: the tables have built-in frying surfaces, and guests can cook any type of meat themselves. Author's sauces are served with steaks, light vegetable side dishes are ordered separately.
The tasks of the 4D team included:
1. Creating the list of journalists for invitation
2. Writing the announcement press-release with the invitation
3. Invitation of journalists and accreditation
4. Consulting services in preparation for the event (preparation of a speech plan with the manager and chef)
5. Working with journalists at the event
6. Coordination of media photos
7. Initiating announcements and reviews
8. Monitoring of publications and the preparation of information report
Results:
19 publications in the media (lifestyle, events in the city, restaurant)
13 social media posts
16 956 806 potential contacts in the media
46,188 unique views on social networks
