Objective:
Attracting leads in Italy through the educational project “Let's play with Novakid”
About project:
As part of the international promotion, D&F agency together with MY PR, the 4D partner of the GlobalCom PR Network association, conducted a bright educational project “Let's play with Novakid” which brought impressive results to the client.
Project objectives:
- Implementation of the Novakid training method
- Presentation of the Novakid web platform with native English speakers and exciting online classes
- Project testing for a limited number of Italian classes/students
- Project coordination
Target audience:
- Teachers
- Children
- Families
Strategy
As part of the work on the project, the client was offered two strategies aimed at schoolchildren and their families.
The D&F agency, together with MY PR, contacted schools directly and offered teachers to conduct a free joint lesson with a native English teacher from the Novakid online school. One class from the school was chosen to conduct it and other students could join the lesson as listeners and spectators.
Each school was provided with a unique code which was transmitted to the parents of the children, after which each registered user had to enter the code to get a free trial version of the lesson from Novakid. Teachers asked parents to take part in classes from the online school and help children register on the platform, take part in the project and download Novakid educational materials.
Promotion tools:
- E-mail mailing lists
- Sending text messages in What's App
- Flyers / announcements on information boards.
Results:
- 503 schools (442 schools and 61 kindergartens) were involved;
- 651 teachers were involved;
- 1,405 classes took part in the project, of which 1,150 were actively involved in the lessons;
- 1,571 downloads of pdf files describing activities for school teachers
- 1,002 completed game lessons
- Total student enrollment: 32,400
