Objective:
Preparation of advertorial about the importance of passing an eye exam and publication in the top regional media
About project:
In the period from February 3 to March 29, 2020 in the megaoptics stores Schastlivy Vzglyad held a campaign for free eye exam with the provision of spectacle frames as a gift.
4D Agency team were assigned the task of successfully informing the target audience in the cities of St Petersburg, Voronezh and Ekaterinburg about the campaign.
Specifically for the project the advertorial was written about the importance of regular eye tests where the information about the campaign was integrated. Regional media outlets such as Moskovsky Komsomolets, Argumenty I Fakty, and top urban communities in the Russian social media VKontakte were selected as sites for placement.
Results:
Total number of publications: 23
Total coverage: ~ 119 793
Total number of likes: 1037
The total number of posts: 18
Total number of comments: 9
